Rockford's Wisest Sports Fans Hang at the Oop!

Located in Rockford’s state-of-the-art 100,000 sq ft UW Health Sports Factory, Owly Oop Sports Pub is just a quick Lime Bike ride away from Prairie Street Brewing Co. From its second story perch, Owly Oop has a commanding view of the Rock River through expansive garage doors as well as a view of the action on the Sports Factory’s courts’ indoor basketball and volleyball courts though interior floor to ceiling windows. With a giant 13-ft video wall and HDTVs sprinkled throughout the pub, “the Oop” is the best place in town to watch sports on TV. It is also a family-friendly nano-brewery where adults can enjoy their favorite Prairie Street Brewing Co. brews and kids can grab a hand-crafted root beer. The menu is sophisticated yet approachable and affordable pub food. Come see us at Owly Oop, where the game is always on!

Owly Oop Sports Pub

UW Health Sports Factory
305 South Madison
Rockford, Illinois 61104



Mon: 4:00 p.m. – 10:30 p.m.
Tue: 4:00 p.m. – 10:30 p.m.
Wed:4:00 p.m. – 10:30 p.m.
Thu:4:00 p.m. – 10:30 p.m.
Fri: 4:00p.m.- 11:00 p.m.
Sat: 3:00 p.m. – 11:00 p.m.
Sun: 3:00 p.m. – 10:30 p.m.

Sorry! Currently only open for special events! Call about renting out the Oop!

Holiday Hours


We are open or 815.277.9427

Dining Guidelines

View our complete list of safety guidelines.






Drinks Food

Online Menu > Delivery

Online Menu > Pickup

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Current Hours

11 a.m.–10 p.m.
11 a.m.–11 p.m.
Closed Tuesday

Beer Deals

Wednesdays only: $7 off growler refills
Weekdays: $24 you pick three crowlers