Owly Oop Sports Pub Set to Open

Owly Oop Sports Pub Set to Open November 1, 2016 

October 24, 2016, Rockford, Illinois: Prairie Street Brewing Co, is happy to announce the imminent flight of it’s new fledgling restaurant/brewery – Owly Oop Sports Pub upstairs at the recently opened UW Health Sports Factory in downtown Rockford.

Hours of operation…

Mon – Thur 4 p.m. – 10:00 p.m.

Fri 4:00 p.m. – 11:00 p.m.

Sat 10:30 a.m. – 11:00 p.m.

Sun 10:30 a.m. – 10:00 p.m.

UW Health Sports Factory is a sprawling 108,000 sq. ft hardcourt facility designed to host basketball, volleyball and other indoor sports competitions year-‘round.

“The Sports Factory is going to draw thousands of people downtown every month,” said Chris Manuel co-owner of Prairie Street Brewing Co and Owly Oop. “When the Rockford Park District invited us to bid to be the concessionaire, we didn’t hesitate; we got to work immediately. Planning and building the space has taken a long time, but every second was worth it and we were committed to making it special. We can’t wait to host fellow Rockfordians and visitors from all over at Owly Oop.”

“Sports are a big part of the Rockford economy – bigger than most people realize,” he continued. “We’ve enjoyed catering to all the hockey and ice skating families at Prairie Street Brewing Co, which is right next to Riverview Ice House. Now we’re looking forward to hosting basketball and volleyball enthusiasts at Owly Oop in a building we share.”

What’s an, “owly oop,” you ask? 

“It’s kind of an homage to the good old ‘alley oop’ pass in basketball,” said Reed Sjostrom, co-owner. “A perfect expression of teamwork. That’s what Prairie Street is, and that’s what Owly Oop is, too. It’s all about teamwork. We love partnering with the Park District, the City, our vendors and our customers to bring people downtown and help them have a good time.”

“As for the owl, we kind of think of him as a cousin of Prairie Street Brewing Co’s peacock,” he laughed.

The 3,000 sq. ft. Owly Oop Sports Pub is located in a lofty position upstairs at the Sports Factory and boasts a commanding view of of the indoor courts as well as the best elevated view of the Rock River in the city.

“Like Prairie St Brewhouse, Owly Oop has an amazing view of the Rock River from the its  second-floor outdoor patio,” said Dustin Koch, co-owner. “It’s a perfect place to watch the Rock River roll on by. When the weather is nice, we’ll open up our garage doors so people can have a fresh-air dining experience inside and out.”

Owly Oop’s dining room and patio measures about 3,000 square feet and seats 120 guests with 18 at the bar and an additional 32 on the patio. Being a sports pub, it has high definition TVs scattered throughout the restaurant as well as a gigantic 13-foot “TV wall” behind the bar.

“Whether you’re at Owly Oop with your kids after their tourney, with your friends after your own game or you just come by for a craft beer or a meal, you can count on having an awesome  view of professional or college sports on our TVs,” said Sjostrom. “And you’ll be sitting at tables that my partner Dustin and his team custom-made in our Prairie Street Brewing Co shop.”

Speaking of craft beer, Owly Oop is a nano-brewery with two ten gallon fermenter units on site for a super fresh craft beer experience. The pub will also feature all your favorite Prairie Street Brewing Co brews, cocktails, wine and hand-crafted Root Beer for the kids.

When it comes to food, Owly Oop Sports Pub will be top flight. The menu is best described as “sophisticated yet approachable and locally sourced pub food.” It’s affordable, too, with delicacies like the Factory Burger made with Perkins Custom Cut beef and the Italian Sausage Sandwich with Main St Meats’ sausage coming in at just $10, including sides.

“Owly Oop is a cool concept, created by a cool company in a very cool new building in a quickly developing part of Rockford,” said Joshua Albrecht, marketing director of the Rockford Area Convention & Visitors Bureau. “Athletes, spectators and other patrons are really going to enjoy the family friendly vibe they’re planning. The scenic view from the restaurant’s deck overlooking the river – that alone is worth a visit.”